Capital Velocity

Nearshoring • Compliance • Execution

For Leaders Seeking Sustainable Growth

Accelerate Cash Flow

If profit tells you whether you made money, the Cash Conversion Cycle tells you when you’ll see it.
This book shows leaders how to shorten time-to-cash, avoid growth traps, and build a business that can fund its own momentum.

Buy on Amazon (Kindle + Paperback)

Key Takeaways

See your business as a cash pipeline, not just a supply chain
Understand why growth often creates cash strain even when sales look strong
Use the Cash Conversion Cycle to identify where cash gets trapped: inventory, receivables, payables
Make operating decisions that improve time-to-cash, not just cost or service
Build a rhythm of reviews and questions leadership can repeat every month

Is This for You?

Owners and founders scaling a product business
CFOs and finance leaders supporting operations and growth
COOs, supply chain, and ops leaders asked to “move faster” with less cash
Any team trying to improve working capital without guessing

Your Cash Flow, Our Expertise

Streamline your cash flow with efficient freight solutions.

FAQ
Is this a finance book or a supply chain book?
It’s both—written for leaders who need operations and finance to speak the same language.

Is it theoretical?
No. It’s built around practical decisions that quietly slow cash—and how to fix them.

Do you offer advisory support?
Yes. Contact us through The Logistic Lens.

What’s inside the book

A practical explanation of capital velocity (without jargon)
Clear examples of how well-intended decisions slow cash
A leadership lens that complements frameworks like SCOR—but adds what’s often missing: time-to-cash
Tools you can use immediately: questions, checklists, and scoreboards

Download the CCC Scoreboard (free)

About the author

About the Author

Nelson Fernandez is a supply chain operator and trade-intelligence professional with 20+ years in logistics. For the past 13 years, he has led ASL Forwarding, Inc. as Owner and General Manager—linking trade intelligence to execution, where time becomes money. He created The Logistic Lens to help CEOs, COOs, and CFOs connect operational decisions to financial outcomes—especially the speed at which cash returns to the business.

Author of Capital Velocity: How SMEs Can Compete in a Faster World.

His work focuses on reducing cash strain during growth by improving the Cash Conversion Cycle (CCC) and turning working capital into a competitive advantage.